What type of citations are there?

There are several different kinds of citation sites available today and some SEO experts debate whether one type of site is better than another.

With so many options available, there are likely thousands of sites where you could put your company’s name out into cyberspace. But not every site has relevance to your industry, size, target audience, etc. That’s why citation categories and niche directories exist. 

Why do business citations matter?

Citations are one ranking factor Google considers when determining where websites appear in its results pages. When your business appears in trusted online directory listings like Yellow Pages etc, it tells Google that others trust your company’s existence.

The number of listings, their accuracy, and the quality of websites listing you can affect how Google views your online presence. This is why it’s always good to choose your citation sources carefully.

How do citations help with SEO?

Citations help search engines verify the existence and legitimacy of your business. When the same details appear across multiple reputable sites, Google may increase its confidence that your site actually exists, is active, and that what you’re saying about it is accurate.